DESIGN // ILLUSTRATION // ART DIRECTION
DESIGN // ILLUSTRATION // ART DIRECTION
Fit Kitchen is a protein dense, performance focused, frozen meal from the Stouffer's line. Since the product was new we were tasked with creating social content that would raise awareness of the product and inspire consumers to have a more active lifestyle.
We created online videos, and social content focused on grabbing attention through humor, sports and showing Fit Kitchen's wholesome ingredients.
My team and I created these fun animated videos featuring baseball greats Kris Bryant and Mike Moustakas as they talk about Fit Kitchen.
Here is a sampling of the videos, GIFs and stills we created for the Fit Ktchen brand across Facebook and Twitter.
We also redesigned and shot assets in house for the Fit Kitchen landing page via the stouffers.com homepage.
CD: Aaron Feiger, Tian Mulholland | AD: Gaby Narvaez, Holly Stout | Design: Holly Stout, Sean Martinez, Adriana Alvarez | Writing: Nick Bynum, Otis Rubottom | Animation: Francis Kmiecik, Matt Anthony | Photo/Video: Lindsay Beaumont, Brian Lincoln | Styling: Maki Katsumoto, Katie Simon