DESIGN // ILLUSTRATION // ART DIRECTION
DESIGN // ILLUSTRATION // ART DIRECTION
Outshine Frozen fruit bars are a tasty, refreshing treat sold at most grocers across the US. As part of the Outshine team I helped concept and create social assets that focused on the fresh ingredients and playful nature of this summery product.
I also helped concept, create storyboards, illustration and animatics for the 2017 Outshine TV spot.
I created hand painted watercolor pieces for Pinterest and Instagram that are shareable assets in an effort bring more of a lifestyle focus to the brand.
My team and I created monthly content for social channels featuring Outshine's refreshing ingredients, snack hack ideas, lifestyle shoots featuring the product and encouraging UGC engagement.
Along with creating our content for Instagram, we found that fans of the product love posting pics with their bars, as a shoutout we reposted their content on the Outshine channel under the hashtag #snackbrighter.
CD: Carolin Harris, Aaron Feiger, Otis Rubottom | AD: Gaby Narvaez | Design: Holly Stout, Sean Martinez | Writing: Brittnee Gregory