DESIGN // ILLUSTRATION // ART DIRECTION
DESIGN // ILLUSTRATION // ART DIRECTION
As part of the Stouffer's team for over a year and a half I helped create unique content for videos and social channels as well as concepting for large scale campaigns. I also art directed on several Stouffer's shoots that were done in house and did post production as well. I put forth ideas that utilized my skills in illustration and hand lettering whenever possible to help bring a personal touch to the work.
This campaign in 2016 stemmed from Stouffer's "clean label initiative" in which the brand shifted the recipes of all of their frozen products to only include recognizable ingredients that you find in the home. No preservatives, no impossible to pronounce chemicals, just real ingredients.
My team and I brought this campaign to life through a series of online videos and social content that extended the brand initiative to focus on real families and real connections inside the home. These videos ran as ads on YouTube, Hulu and Facebook and garnered a lot of attention and support on social for their genuine depiction of unscripted, real family connections.
For the campaign we created social assets that focus on the ingredients in a playful way with stills, GIFs and videos incorporating illustration, embroidery, and stop motion animation. All assets live on the Stouffer's channels FB, IG and TW.
We also updated the Stouffers.com website and created a "Why Stouffer's" page to talk more about why this new approach is important to the brand. I created hand painted ingredient illustrations featured on the site and used throughout the campaign.
CD: Aaron Feiger, Tian Mulholland | AD: Gaby Narvaez, Kaycia Ogata, Holly Stout | Designer: Holly Stout, Sean Martinez | Writer: Nick Bynum, Otis Rubottom | Photo/video: Lindsay Beaumont, Brian Lincoln | Stylist: Maki Katsumoto