DESIGN // ILLUSTRATION // ART DIRECTION
DESIGN // ILLUSTRATION // ART DIRECTION
Working on the Hot pockets brand was a really fun experience. In 2015 we had the opportunity to really push the brand in a new. The team created the #HonoraryRoommate campaign that allowed us to create a new tone for the brand and make social content that was aimed at making teenage gamer boys laugh and RT.
The team decided to have my illustration turned into a hoodie! Clients were stoked to get them and everyone on the team got one as well. I loved seeing the work turned into wearable art/advertising, pulling the work out of the digital realm and into the real world.
We also used the illustration for all Hot Pockets social skins on Facebook, Twitter and YouTube.
CD: Dom Orlando, Aaron Feiger | AD: Aimee Brodbeck, Kim Daley | Design: Kim Daley, Holly Stout, Adriana Alvarez | Writing: Will Paugh, Nick Bynum